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Beauty Launches, Mergers and Acquisitions

Avon Partners with Fashion Designer

Collaboration will extend beyond fragrance

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By: Jamie Matusow

Editor-in-Chief

Avon will extend its new global partnership with internationally renowned designer Kenzo Takada beyond fragrance. Recognized as one of the world’s leading designers, Takada founded his eponymous luxury fashion house in Paris in 1970—and, in addition to a fragrance, will collaborate with Avon on a fashion line later this year.
 
Takada is known for creating innovative styles and for his top-selling fragrances that bring together the best elements from both the East and the West.
 
In the first phase of the partnership, Takada will create a new fragrance collection, designed exclusively for Avon.  Avon LIFE By Kenzo Takada is a new fragrance line built around the promise to Live Life Beautifully, encapsulating the unwavering positivity at the heart of Kenzo Takada’s designs and personality.  It includes a scent for men and a scent for women and will launch later this year.
 
Beyond the fragrance launch, Avon and Kenzo Takada are collaborating on a fashion line with inspirational pieces available starting fall 2016. 

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